A reputable social media agency suggests several social media management tools. Some are more beneficial than others, and some are better suited to certain types of social media accounts. These tools can help you manage your social media presence more effectively while still providing you with the freedom and control to manage your brand. This article discusses the most popular social media management tools.
Hootsuite:
If you want to manage your social media accounts efficiently and effectively, you should look into Hootsuite. This popular tool allows you to schedule posts, manage multiple accounts and collaborate with others. It offers advanced analytics for all your posts. There are several plans to choose from, and each one offers different features. Its professional and business plans come with features that include a 15-day free trial and a $500 monthly boost spend. Both plans give you access to advanced analytics for your posts, post scheduling, link tracking, and more.
Buffer:
While spreadsheets and Google Docs can help you schedule posts, they cannot show you when a post has already been scheduled. Buffer’s dual scheduling views allow you to see what posts are scheduled in advance and when they are already live. That’s great for people who want to schedule content but don’t have a large team. Up to three people can use Buffer.
Sprout Social:
Sprout Social is a social media management tool that offers a full suite of management tools. This tool can help you run your social media accounts like a pro, from a simple keyword search to post approvals. You can also create a message approval workflow and ensure that the correct person approves each post. You can also schedule posts to your various accounts and queue content. Sprout Social can even help you manage your brand’s content.
Later:
Later is an all-in-one social marketing platform that helps marketers plan, analyze, and publish content. With its auto-publish feature for Instagram carousel posts on the higher plans, users can schedule and publish content automatically. Later also eliminates notifications and helps marketers add a personal touch to their content. Users can also schedule and publish content on various social media channels, including Facebook, Twitter, and Instagram.